Cheryl Edison is a Venture Partner at Venturewave Capital, specialising in scaling businesses, international market entry, and sustainable growth strategies. Recognised by USA Today and CNN, Cheryl brings extensive expertise in innovation, market expansion, and sales strategy, advising founders, leading corporations, trade missions, and government agencies across 76 countries and 65 industries.
With decades of experience in Silicon Valley, Cheryl expertly guides businesses entering the U.S. market, helping founders identify and overcome hidden barriers to entry. Her strategic insights and tailored advisory services help startups and scale-ups achieve accelerated and sustainable market growth, particularly in complex and competitive environments.
In her role at Venturewave, Cheryl develops and executes go-to-market strategies for portfolio companies aiming to expand into the U.S. and European markets. She collaborates closely with investors, incubators, and trade missions, enhancing businesses’ investment readiness and global market positioning.
Cheryl also serves as a strategic advisor and coach at various institutions, including the U.S. Department of State, the University of California, Berkeley, Rutgers University, Scalenl, and Givt. She actively promotes entrepreneurship, innovation, and economic development worldwide. Her work spans diverse sectors, fostering entrepreneurship, STEAM initiatives, and social impact.
Cheryl is renowned for her dynamic and results-oriented approach. She combines deep analytical insights with actionable market strategies, enabling leaders to scale internationally and drive meaningful, sustainable innovation.
